Litrico and pret-a-porter for men

History

1960

The two important Roman fashion houses, Litrico for men's fashion, and Valentino for women, from Cairo, Alexandria, Amman to Beirut acquired a huge success. Mrs. Nasser had words of praise for Italian fashion, which established itself as representative of utmost beauty and elegance.

In the same year Litrico signed an important agreement for the concession of the Brand Licensing and the tailoring consultation with the important Prêt-à-porter house of “Lebole”, this agreement started the beginning of Prêt-à-porter for men. On the 9th of October 1960 in the beautiful Arezzo in Tuscany there was the signature of one of the most important acts referring to Italian Fashion for Men. The agreement brought together for the first time a high fashion tailoring to the concept of enterprise. Angelo Litrico and Giovanni and Mario Lebole for the “Lebole Confezioni” signed an agreement which established the industrial production of products designed by Litrico.

This was an exceptional act because never before had a high fashion tailor in Italy associated his name and prestige to the industrial production. This act is well known as the beginning of “la doppia elle (or double L) – Lebole Litrico”.

Tailor's shop London Rome Moscow Baku - Bespoke suits - Haute couture menswear - Luca Litrico

Haute Couture for Man – Exclusive Bespoke Tailoring Home Service Worldwide: for the busiest clientele, Luca Litrico will personally visit you for a personal consultation on a hand made-to-measure in Italy suit. Accommodations can be made for those in Offices, Hotels or Homes. Fashion can be elegant, Elegance is always fashionable.